Aquabliss
Aquabliss Case Study
About
Aquabliss
Aquabliss is a swim school for children and adults, there are four facilities in Sydney and NSW.
The challenge
Aquabliss had run successful Google Ads, Facebook and Instagram campaigns in 2019, but struggled to cater to a high volume of incoming queries. Then in 2020 their leads dropped as a result of COVID-19 restrictions that hit the swim school industry particularly hard.
Our Approach
We focused on maximising exposure through paid campaigns from 2018 to 2019. Our wider strategy incorporated SEO efforts, however most of the traffic and leads were driven by paid campaigns.
The addition of chatbot capabilities streamlined and automated the lead capturing and customer relations processes. This enabled their in-house team to focus on optimising internal business processes.
We continued this same optimisation process during COVID, to keep rankings and visibility moving higher. This was achieved with a 30% increase in organic traffic YoY.
What was the outcome?
- 30% YoY growth of organic traffic during COVID periods (March and April 2020)
- Top 3 rankings for relevant keywords
- Lead generation at $8 cost per lead
- Increased efficiency in lead capturing
Client Testimonial
Ace Rent A Car - Admin
2022-11-24
One of the best Digital Marketing company to deal with. They deliver to their promises and are fair in their approach. We have been dealing with them for the last 7 years and won't change that for anything. Sam & Has are professional and diligent in the way they handle online presence of their clients.
Mariana Chirif
2022-11-16
Communication has been fast and efficient with Blake and Sam. The team is easy going and made sure our vision was fully understood to create what we needed.
HARDIK THAKKAR
2022-10-02
Sam and team has very good knowledge , how to market your business according to your segment. I would not hesitate to recommend to anyone.
Niranjan Gangaiah
2022-09-12
Sam and his Team are great!
Soumen Dutta
2022-07-11
Professional and effective
Michael Sallama
2021-12-07
Sam and team are very knowledgeable. They explain each step very clearly for us to understand. I highly recommend.
Daniel Clarke
2020-06-11
Having tried a few other agencies. Coming across to eWeb has been exactly what we needed. Hasnain, in particular explains the digital world with clarity and good direction. Limiting costs and increasing return on investment. Thanks Has..... Dan
Tim Cullen
2020-05-07
We spoke with E-Web 5 months into starting our company. Hasnain was extremely helpful and took the time to understand our business and our strategy. Immediately after implementing the marketing strategy we started seeing genuine leads. Could not be happier with the service E-Web provide us each month. Highly recommend.
Lindi Glass
2019-12-12
Engaging and helpful digital marketing experts who understand how to apply marketing strategy to generate real business results.
OUR WORK
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