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Boost your online presence in 2024 with a tailored SEO strategy from a leading Australian SEO Agency.

Our team can help you develop a customised SEO strategy that meets your unique needs, whether you’re a small business, large organisation, ecommerce store or Not-For-Profit (NFP).
At E-Web Marketing, we pride ourselves on providing easy-to-understand, actionable strategies to drive more website traffic and generate qualified leads and inquiries.

Your SEO Expert in Melbourne

Are you looking for an SEO company in Melbourne that can help you take your business to the next level?

We understand it can be hard to find a reputable SEO agency, especially with so many companies promising instant first-page rankings on Google.

Unlike other SEO agencies in Melbourne that offer a one-size-fits-all approach, we only work with clients if we believe we can get them to the first page of Google for relevant, revenue-generating search terms.

Our team of search engine optimisation experts work closely with businesses of all sizes to drive organic reach through data-driven SEO solutions.

At E-Web Marketing, our goal is to maximise the ROI for every client we work with. We don’t just aim to get your website to the top of Google for any keyword – we focus on search terms most likely to generate qualified leads that have the greatest likelihood of converting to customers. Our SEO practices are constantly evolving to ensure that we stay ahead of the curve and deliver the most value for our clients.

So if you’re looking for a dedicated team of Melbourne SEO experts who will put your business first and help you achieve your goals, look no further than E-Web Marketing.

Once you engage our services, an experienced SEO professional will work closely with you to create a personalised roadmap for growth. A dedicated team of experts will work tirelessly for you, allowing you to focus on other activities essential to the success of your business.

Three Step SEO Roadmap

Analysis

We will conduct in-depth research to understand your website's current SEO standing, identify any technical issues and analyse your competitors' strategies. This phase also involves defining specific goals and KPIs that will guide the SEO campaign.

Implementation

The focus shifts to executing the SEO strategy. This includes creating website content, building backlinks, and improving site structure. Our SEO experts will execute the plan and keep you informed at every step.

Optimisation

This phase involves continuously monitoring and refining your SEO strategy to ensure it is delivering results. We will analyse performance and measure progress against the defined goals and KPIs, making changes to the strategy as needed to achieve the best results.

By following this process of analysis, implementation, and optimisation we will develop a comprehensive SEO roadmap that is tailored to your specific needs and delivers measurable results over time.

Why Partner With

E-Web Marketing?

While it’s great to have big dreams for growing your business online, it can be a challenge to make the dreams a reality.
That’s where we can help and we have the credentials to prove it.
Starting as a one-man show, operating out of a stuffy garage in 1988, E-Web Marketing has grown into an award-winning SEO agency that’s helped over 3000 national and global organisations get found on search engines, attract buyer traffic and increase conversions.
Nothing pains us more than hard-working businesses being overlooked by consumers, just because bigger competitors with vast resources are more visible online.
Our mission is to help our clients to grow their digital presence with targeted strategies that save money.
Here’s what makes us different:

What We Stand By

Act with Integrity

We say what we believe and do what we say. We hold ourselves accountable for delivering on our individual, team and company commitments. Everything we do is tracked and reported.

Passionate About What we Do

We have a deep sense of curiosity and spend our own money on testing new techniques. We constantly seek to expand our knowledge about online and business-related topics.

Commitment to Excellence

We challenge the status quo and look for opportunities to make breakthrough innovations in products, processes and services.

Create Raving Fans

We build strong long-term client relationships at all levels – treating clients as members of the E-Web family.

Our SEO Strategy for Melbourne Clients

We don’t believe in a one-size-fits-all strategy. Our solutions are tailormade and comprise the following steps:

Step 1 :

Identify Business Goals & Outcomes

Our first step is to assess your business objectives and determine how we can assist you in achieving them through the use of SEO and complementary strategies. This could entail increasing website traffic, enhancing lead generation, boosting sales, or establishing brand recognition. Once we’ve established these objectives, we develop a customised plan to leverage SEO and other supportive strategies to attain them.
This includes undertaking keyword research, optimising on-page content, building backlinks, employing content marketing, and utilising other tactics that can help enhance search engine rankings and drive more targeted traffic to your website. However, we believe that simply devising a plan and implementing it is insufficient without establishing expectations and clear communication channels. Therefore, we start by discussing your communication preferences.
This involves identifying the most effective ways to communicate with you, such as through email, phone calls, or in-person meetings. It also entails setting expectations about communication frequency and response times. This way, all stakeholders can stay on the same page, monitor progress, and make necessary adjustments to the plan as required.
Ultimately, by aligning your business objectives with a well-designed SEO strategy and transparent communication, you can realise success and expand your online presence.

Step 2 :

Initial Site Audit

We conduct an extensive audit of your website, examining everything from the site’s architecture and layout to the content, graphics, and mobile compatibility.
Our analysis includes the evaluation of the site’s hierarchy, navigation, visual design, and the quality and relevance of its content and graphics.
We also examine if the site is optimised for mobile viewing and offer suggestions to improve the responsiveness, content display, and user experience.

Step 3 :

Competitor Research

Upon reviewing your website, we then shift our focus to your competitors, delving into their strengths and weaknesses.
We undertake a comprehensive evaluation of their SEO techniques, examining why they rank higher than you in search engines. This process grants us invaluable insights into their methods, highlighting areas that require improvement and enabling us to recommend necessary steps to surpass them.
We scrutinise various factors such as keyword utilisation, content quality and relevance, backlinks, social media presence, and user engagement to identify where your competitors excel and where they fall short.
By understanding their strengths and weaknesses, we can aid you in developing an effective SEO strategy that enables you to exceed your competitors and achieve your business objectives.

Step 4 :

Keyword Research

Our team conducts a thorough analysis of the search terms used by your target audience to find products or services similar to yours. This involves an in-depth keyword research process where we identify high-volume keywords and phrases relevant to your industry, as well as lower-volume terms that align with user intent.
By optimising your website for these keywords, we can help improve your search engine rankings and drive more targeted traffic to your site.
Our keyword research process evaluates several factors, including search volume, competition, and industry relevance. We also use advanced tools and techniques to identify long-tail keywords that are highly specific to your business and have a greater chance of converting into leads.
By focusing on the right keywords, we can help you attract more qualified leads and improve your online visibility overall.

Step 5 :

Content Creation

At the core of our SEO approach is producing high-quality content that is optimised for search engines by incorporating relevant keywords, meta descriptions, and title tags.
We adopt a comprehensive approach to content creation, developing everything from persuasive product and service descriptions to informative, extensive articles and blog posts that require thorough research.
Our team of experienced writers and researchers collaborates with you closely to understand your brand voice and create content that resonates with your target audience.
Our content serves the purpose of SEO and is also informative and engaging, offering value to your target audience and positioning your brand as an industry leader.

Step 6 :

On-Page Optimisation

As part of our comprehensive SEO approach, we ensure that your website meets all technical preferences of search engines.
This involves optimising your site architecture, improving titles and meta descriptions, building high-quality backlinks, improving download speed, and more.
Our priority is to make your website user-friendly and easy to navigate while ensuring that it satisfies the technical requirements of search engines.
By optimising your site architecture, improving download speed, and making other technical enhancements, we can boost your website’s search engine rankings and drive more targeted traffic to your site.

Step 7 :

Link Building

Building high-quality backlinks enhances your site’s authority. Our backlink strategy aims to establish your website as a credible and authoritative source of information in your industry.
We conduct a thorough analysis of your existing backlinks to identify any low-quality or spammy links that may compromise your site’s authority and remove them if necessary. We only use high-quality links that are relevant to your industry and help to establish your website as a credible source of information.
In addition to removing low-quality backlinks, we focus on building high-quality links from authoritative sites in your industry. We create valuable, informative content that encourages high-authority sites to link back to your website. By doing so, we help to boost your site’s authority, which can result in higher search engine rankings and more targeted traffic to your site.

Step 8 :

On-Going Content Strategy

In the ever-changing digital landscape, it’s crucial that your website keeps up with the latest search engine algorithms.
Our team stays up-to-date with the latest trends and changes in algorithms, and we continuously update your website with new strategies to ensure that it remains relevant and ranks high in search engine results pages.
We work closely with you to develop a comprehensive and long-term SEO strategy that caters to your unique needs and objectives. This includes continuously optimising your website’s content and technical aspects, as well as making regular updates to your backlink strategy and other essential elements.
By consistently updating your website to meet the demands of search engine algorithms and the evolving marketing landscape, we help you stay ahead of the competition in your industry and achieve your business goals.

Step 9 :

Continuing Analysis & Reporting

Ensuring the success of your SEO strategy requires constant monitoring of its performance, which is why we provide monthly reports that offer real-time insights into how your website is faring.
Our comprehensive reports feature key metrics such as keyword rankings, site visitor numbers, browsing times, and more, providing you with a clear understanding of your website’s performance. Additionally, we offer valuable insights into the effectiveness of your SEO strategy and recommendations for improvement to help you achieve your business goals.
We make sure that our monthly reports are user-friendly and easy to understand, working closely with you to ensure that you grasp the data and its implications for your business. By keeping you regularly updated on your website’s performance, we empower you to make informed decisions about your SEO strategy and stay on track towards achieving your objectives.

Book Your FREE Consultation

Book your consultation with an SEO expert today. We will examine your website and show you how we can help you turn your website into a lead generating machine.

Frequently Asked Questions

About SEO Agency Sydney

How can an SEO Agency Melbourne help improve search engine rankings?

At E-Web Marketing, we understand that local businesses in Melbourne are looking for search engine optimisation agencies to help them rank higher on Google search results.

Our team utilises the latest industry insights and research to identify how your target audience uses Google search. By understanding the unique search behaviours of your audience, our experienced professionals can devise a strategy that places your website in front of the right customers at the right time.

Our comprehensive Melbourne SEO services comprises website audits, keyword research, competitor analysis, content creation, on-page SEO, link building, and ongoing content development. Our dedicated team of local SEO experts prioritises putting your business in front of local, motivated customers by focusing on search results specific to your products, services, and industry.

We are committed to providing customised solutions that cater to your business's unique requirements. At E-Web Marketing, we have the expertise and tools needed to ensure that your website reaches its full potential and stays ahead of the competition in today's competitive online market.

How Effective is SEO in 2023?

Those who claim that SEO is no longer effective are merely resistant to change. Google updates such as Panda, Penguin, and Hummingbird have made it increasingly challenging to manipulate the system, which is a positive development.

Big corporations, such as eBay and ASOS, have also felt the impact of Google updates over the years, demonstrating that they don't just affect small businesses. SEO is now more complex than ever before, with tactics that differ significantly from those that were effective five years ago.

At our Melbourne-based SEO Agency, we adopt a long-term approach to online marketing services. Our strategies put the user first in every decision we make, ensuring that the solutions we implement now remain effective in the years ahead.

Is It Worthwhile for Your Business to Invest in an SEO Agency in 2023?

Determining whether your business needs Melbourne SEO services is not a straightforward question with a simple answer.

As an Australia-based SEO agency, we believe transparency is crucial in any successful business relationship. Unfortunately, the SEO industry is full of salespeople trying to make quick money without considering the best interests of your business.

At our agency, we take a unique approach. We don't work with every business that comes our way, and we're proud of it. Our goal is to generate lasting results for businesses of all sizes, not just make a quick profit.

Some businesses we consult with aren't the right fit for our SEO company. There are several reasons why this might be the case. For example, if your industry has little search demand, our services might not add value. Some industries may be better suited to social media advertising, LinkedIn, or Google Ads.

Additionally, if your product or service has no search volume, appearing on the first page of Google will not generate business for you. Finally, if you're not in a financial position to commit to ongoing work, SEO may not be the best investment for your business. If you stop investing once you see results, you will experience a drop in performance as well.

Can I Get Targeted Organic Traffic Through SEO in Melbourne?

Targeted organic traffic is essential for any business looking to grow its online presence, and Melbourne SEO services can help you achieve this. With search engine optimisation, you can attract the right audience to your website without interrupting them with irrelevant ads or unsolicited emails.

Unlike traditional advertising models, SEO is an inbound marketing strategy that puts the customer first. By optimising your website and content for relevant keywords, you can appear before potential customers when they're actively looking for solutions to their problems.

At our Australia SEO agency, we believe in taking a customer-centric approach to SEO. We'll work with you to identify your target audience and create content that addresses their specific needs and interests. By providing valuable resources that answer their questions and solve their problems, we can attract high-quality organic traffic to your website.

How Important is SEO in the Overall Digital Marketing Strategy?

A well-optimised website is crucial for your business to be easily found by potential clients when they search for your products or services online.

An effective SEO strategy can also improve the user experience on your website, which leads to better conversion rates, builds trust, and promotes customer loyalty.

Furthermore, paid advertising can be expensive. The cost of Google Advertising (Google Ads) and Meta Ads continues to rise. Investing in SEO can provide a sustainable and cost-effective way to attract customers to your website.

In addition, SEO involves optimising your website and page content in a way that both search engines and users can understand and appreciate. Balancing the needs of search algorithms with user experience can be challenging, but it's crucial for building a website that provides value to your target audience.

By doing so, you increase the likelihood of appearing at the top of search results, which can lead to more clicks, more leads, and ultimately more revenue for your business.

How Can SEO Benefit My Business?

SEO offers numerous benefits to businesses, one of which is the ability to attract targeted traffic to your website. By appearing at the top of search results for relevant search queries, your business can capture the attention of potential customers who are actively searching for the products or services you offer.

For instance, let's say you run a pet store that specialises in exotic pets. Optimising your website for keywords like "exotic pet store" or "buy exotic pets online" can help you attract customers who are specifically looking for what you offer. These are highly targeted leads that are more likely to convert into paying customers.

Moreover, SEO helps establish your business as a credible authority in your industry. By creating high-quality, informative content that answers your target audience's questions, you can build trust and establish your expertise. This, in turn, can help you create repeat customers and generate word-of-mouth referrals.

Overall, SEO is a long-term strategy that can help you build a sustainable, reliable source of traffic and revenue for your business. By working with a reputable SEO agency, you can develop a customised strategy that aligns with your business goals and generates real, measurable results.

What Factors Impact the Cost of SEO Melbourne?

The cost of SEO varies depending on your specific business needs, much like the cost of a vacation varies based on your desired destination and starting point. Our SEO Melbourne pricing is based on your business's unique requirements.

Factors that impact the cost of your campaign may include the age and history of your website, its current health and metrics, the amount of content required, your location and target market, your business goals, and your industry.

We understand that the cheapest SEO services may not be the most effective. In fact, investing in subpar SEO services can lead to wasted money and even less traffic than when you started. Our SEO consultants will conduct an in-depth analysis of your business to determine if SEO is the right investment for you.

Don't waste your time and money on SEO services that don't deliver results. Schedule a consultation with E-Web marketing, a leading Australian SEO agency, and we'll provide honest advice on how to achieve your business goals.

Which Industries and Niches Do You Work With?

At E-Web Marketing, we are committed to providing SEO services that deliver results for all types of industries and niches. However, we do not take on clients unless we believe that our services can truly benefit their business.

Our team of experts works closely with each client to develop a unique digital marketing strategy tailored to their specific goals, target audience, and industry. We understand that every business is different, and we never rely on cookie-cutter techniques.

While SEO can be effective for almost any industry, we take a personalised approach to ensure that our services are optimised to meet the unique needs of each client. If we do not believe that SEO is the right fit for your business, we will provide recommendations for alternative strategies that can help you achieve your goals.

How Does Content Rank on Google?

Search algorithms are constantly evolving, and on-page keyword usage is still a major factor in determining search rankings. Effective keyword research and implementation can greatly improve your website's visibility in search results.

It is also important to understand keyword trends, difficulty scores, intent, and competitor usage to create a comprehensive SEO strategy. We can design your SEO plan that will significantly improve your rankings and drive business goals through content optimisation.

Is SEO Changing?

SEO is constantly changing, and it can be hard for business owners to keep up. Businesses that want to succeed in the digital marketplace need to keep up with the latest SEO trends and algorithm updates.

Competition in the SEO world is fierce. With so many websites vying for the same keywords, it is essential to have a robust SEO strategy in place. Getting to the first page of Google requires hard work, dedication and a deep understanding of how search engines rank content.

The good news is that SEO is a repeatable process that can be adapted to any industry or niche. Whether you're a small business owner or a multinational corporation, there are proven SEO strategies that can help you outrank and outperform your competitors.

By implementing these strategies, you can boost your website's ranking, increase traffic, and generate more leads for your business.

Will My Brand Awareness Increase Through SEO?

SEO can be an effective tool in increasing brand awareness and recognition online. Even if your business doesn't aspire to national or global brand recognition, an effective SEO campaign can help you build brand awareness and establish your business as an industry leader.

While the primary goal of SEO is to attract customers to your site through relevant search terms, we can work with you to build your brand awareness by helping your business to appear for a wide range of search terms related to your industry.

When your website appears in Google for a variety of industry-specific search terms, your company and brand recognition can grow rapidly. By appearing for a wide range of search terms, your company can establish itself as a leading authority in your industry.

An effective SEO strategy will help you to rank on the first page of Google for search terms that not only generate leads but also build your brand authority.

Why Do I Rank Lower Than My Competitors?

There is a good chance that most of the pages that you see on page 1 of Google for your relevant search terms are there because they’ve worked with a Melbourne SEO firm in the past.

However, just because you start a campaign after your competitor doesn’t mean that you can’t outrank them. Google is always indexing, scanning, and ranking pages to best serve users.

Google doesn’t give any preference to websites based on their previous website ranking position. If you want to stay ahead of your competitors, you need to create high-quality website content that is better optimised than your competition.

Search engine optimisation is the smartest way to drive highly motivated leads to your business. Appearing at the top of Google for the right search terms at the exact moment that your potential customers are searching for them is the most effective way to drive qualified leads.

SEO is different to traditional outreach marketing, instead of reaching out to customers and persuading them to consider your product or service, SEO means that your business only appears to customers who are interested in your business.

If you are looking for a way to expand your reach and attract new customers in Melbourne, you need to work with a team who knows how to get the job done. Unlike traditional pay per click (PPC) online marketing through Google Ads or Meta Ads, the long term successful SEO results that you get from our services will continue to work for your business for months and years to come.

Why Is SEO Popular Among Melbourne Businesses?

One of the attractive features of SEO as a marketing option is its sustainability. Unlike PPC marketing, SEO continues to generate results for your business long after the initial investment has been made.

At our SEO Melbourne agency, we prioritise sustainability and ethical practices over quick, short-term gains that could ultimately harm your business. Our focus is on implementing white hat SEO techniques that help increase your website's visibility on Google in a natural and scalable way.

Our goal is to implement effective and measurable SEO techniques that drive long-term organic traffic to your website. We take pride in delivering a significant return on investment for your business, regardless of its size.

Our SEO experts identify your most valuable keywords to ensure that your website ranks on the first page for relevant search terms. By optimising for key phrases that will truly propel your business forward, we can help you achieve sustained growth through SEO.

Ready to Start Your SEO Journey?

If what you’re read, resonates with you and you are ready to get started, click on the button below or use the contact form on our Contact Us page.

We will then schedule a complimentary call to discuss the current SEO strength of your website and the best way to move forward if we believe we can help you.

Testimonials

What Our Client’s Say

David Plunkett
David Plunkett
2023-10-09
Excellent Customer Service, prompt feedback with great SEO results
Paul Proszenko
Paul Proszenko
2023-10-03
Sam and team were very helpful with getting my business noticed online. They built a great new website and had it well positioned on google. Since then business has increased dramatically. Thanks E-Web!
Kerem Tezbasar
Kerem Tezbasar
2023-09-29
I do recommend this business, they're very responsive and quick. They do know their business very well !
Hamid Cicek
Hamid Cicek
2023-08-24
Right from the beginning I was very impressed by the level of detail Sam provided me with when I enquired about his services. He has been an absolute pleasure to deal with and the level of quality in the work he and his team has produced is outstanding. I highly recommend them. Thank you so much!
Belinda Li
Belinda Li
2023-08-13
Sam is absolutely amazing to work with and get results! Highly recommend their services. The team is very efficient with great communication. The customer service is top notch. They make sure we are happy with everything. We highly recommend to anyone needing new website.
Angela Marshall
Angela Marshall
2023-06-09
To be honest, I was skeptical about SEO BUT Sam and his team helped me! They are professional, hard working and Sam goes above and beyond with advice, service and helpful hints to assist you and your company. I own a small boutique company and Sam heard, listened and supported my industry needs, requirements and was contactable at all times. (Which is rare) ! I can’t thank and praise Sam and the team enough. Highly recommend 🙌
rob cassen
rob cassen
2023-06-09
both Brooke and i would like to sincerely thank Sam and his team for the fantastic help, support, ideas and very importantly on going support they gave us while building our new website!!! great job guys keep it up! we wouldn't hesitate to recommend them.
Solstice Healing
Solstice Healing
2023-02-28
Sam and his team has done a fantastic job with my website. The process was very smooth from the start. Hasnain handled my project and is highly professional. He provided me timely updates. He and his team made sure to improvise the draft website as per my request. I highly recommend the high quality work of the team. Looking forward to work with you all in the future. Thank you.
Jeffrey Warland
Jeffrey Warland
2023-01-12
I met with Sam Shetty at E- Web Marketing Chatswood office to discuss problems relating to my website visibility. He was outstanding in his handling of the problems I was experiencing and was able to come up with great practical solutions. I highly recommend Sam and his organisation. Jeff Warland Director Westland Cricket Academy
Ace Rent A Car - Admin
Ace Rent A Car - Admin
2022-11-24
One of the best Digital Marketing company to deal with. They deliver to their promises and are fair in their approach. We have been dealing with them for the last 7 years and won't change that for anything. Sam & Has are professional and diligent in the way they handle online presence of their clients.