Our Process
PPC Workflow & Methodology
Identify Goals & Outcomes
We identify goals and desired outcomes which are important to your business.
Planning & Strategy
We will map out your industry vertical and audit you existing campaigns to estimate costs & budgets.
Ad Creative
We will set up your campaign in Google Ads Platform and create multiple ad campaigns based on the initial brief.
Tracking
Once the ads are set up, Google ads conversion tracking is implemented to track key actions for your business.
Ads Optimisation
Ongoing ad optimisation is the key to your continued success.We monitor your keywords, clicks, and budget on a daily basis so that the campaign is competitive in the market.
Ongoing Reporting
Our reporting dashboard will allow you to see your ads performance in real time. Review all data on a single dashboard that’s easy to access and interpret.
Why Choose us
Why trust E-WEB Marketing?
We have over two decades of experience as a full-service digital agency. Our team has helped 3000 national and global businesses to expand online.
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Employees
Sydney-based team : We’re all in Australia
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Projects
Results driven by hard data and research. We integrate online and offline strategies to generate more conversions, leads and sales.
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Clients
Our targeted approach saves clients thousands of dollars.
Frequently Asked Questions
SEM = Search Engine Marketing covers a broad range of digital marketing activity, including both organic and paid channels | CPC = is both *an acronym for Paid Advertising and *a bidding strategy. It may be widely used on Google Ads, Bing Ads and Facebook Ads, to name a few.
CPM = a bidding model used in Google Display campaigns. The advertiser pays per 1,000 Impressions served, regardless of how many Clicks are achieved. CPM is popular for brand awareness. CPC = a bidding model used widely across multiple networks. The advertiser pays for each individual click (hence Cost per Click.) | For advertisers with an Ecommerce website and a proven conversion history, Google may offer the option of CPA (Cost per Acquisition) bidding in certain instances. Here the advertiser pays only for the completed action.
Yes. Google Maps are classified as a Search Partner and ads can be extended to Search Partners with your primary Search campaign.
The E-Web custom dashboard is the easiest to digest. The dashboard can be tailored to focus on the metrics of information which each client desires. Beyond that, there is a client’s own Google Analytics (sometimes challenging to navigate) and Google Ads account (also requiring navigation skills). Your Account Manager will assist with further interpretation of your performance beyond these options.
This varies widely from one industry vertical to another. Whilst not conclusive a very broad average of say $2 per click might be indicative. Your particular industry vertical could potentially be much higher. It’s important to have enough budget to support both; a competitive bid (or cost per click) + at least 10 clicks per day at your industry’s average click price. If it’s not all used, you won’t be charged for it. But it is important to have enough to be competitive every day of the month.
Yes. This would be quoted as a set up fee and the account handed to the client to self manage, after the setup is complete.
It depends on your preferences. Some clients like to be involved with every step and receive weekly updates, whereas others prefer a hands-off approach. Generally the pricing of services is higher for clients who require high amounts of collaboration and frequent meetings.
Our PPC experts are based in Sydney & Brisbane.
Yes, we give you access to real-time monthly reports that you can easily access on a single dashboard.
Testimonials
What Our Client’s Say
Kerem Tezbasar
2023-09-29
I do recommend this business, they’re very responsive and quick. They do know their business very well !
Hamid Cicek
2023-08-24
Right from the beginning I was very impressed by the level of detail Sam provided me with when I enquired about his services. He has been an absolute pleasure to deal with and the level of quality in the work he and his team has produced is outstanding. I highly recommend them. Thank you so much!
Belinda Li
2023-08-13
Sam is absolutely amazing to work with and get results! Highly recommend their services. The team is very efficient with great communication. The customer service is top notch. They make sure we are happy with everything. We highly recommend to anyone needing new website.
Angela Marshall
2023-06-09
To be honest, I was skeptical about SEO BUT Sam and his team helped me! They are professional, hard working and Sam goes above and beyond with advice, service and helpful hints to assist you and your company. I own a small boutique company and Sam heard, listened and supported my industry needs, requirements and was contactable at all times. (Which is rare) !
I can’t thank and praise Sam and the team enough. Highly recommend 🙌
rob cassen
2023-06-09
both Brooke and i would like to sincerely thank Sam and his team for the fantastic help, support, ideas and very importantly on going support they gave us while building our new website!!! great job guys keep it up! we wouldn’t hesitate to recommend them.
Solstice Healing
2023-02-28
Sam and his team has done a fantastic job with my website. The process was very smooth from the start. Hasnain handled my project and is highly professional. He provided me timely updates. He and his team made sure to improvise the draft website as per my request. I highly recommend the high quality work of the team. Looking forward to work with you all in the future. Thank you.
Jeffrey Warland
2023-01-12
I met with Sam Shetty at E- Web Marketing Chatswood office to discuss problems relating to my website visibility.
He was outstanding in his handling of the problems I was experiencing and was able to come up with great practical solutions.
I highly recommend Sam and his organisation.
Jeff Warland
Director Westland Cricket Academy
Ace Rent A Car – Admin
2022-11-24
One of the best Digital Marketing company to deal with. They deliver to their promises and are fair in their approach. We have been dealing with them for the last 7 years and won’t change that for anything. Sam & Has are professional and diligent in the way they handle online presence of their clients.
Mariana Chirif
2022-11-16
Communication has been fast and efficient with Blake and Sam. The team is easy going and made sure our vision was fully understood to create what we needed.
HARDIK THAKKAR
2022-10-02
Sam and team has very good knowledge , how to market your business according to your segment. I would not hesitate to recommend to anyone.
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