News, intel, and insights

We update you about the latest digital marketing developments, and even share practical steps you can take yourself to connect with your target audience online.

FAQ Schema: How to Drive Organic Traffic with FAQs

Business owners constantly seek ways to boost their visibility and attract more traffic. One underused but highly effective strategy is ...

How Do Search Engines Work? A Deep Dive into the Mechanics Behind Online Searches

When you type a query into a search engine like Google, Bing, or Yahoo, you’re instantly presented with thousands of ...

Scaling Your SEO Strategy: In-House vs. Agency and Finding the Perfect Fit

Scaling your SEO strategy is an important step in expanding your online presence and driving more traffic to your website. ...
Beyond the Backlink

Beyond the Backlink: Understanding Different Links and Their SEO Impact

Backlinks have long been considered as the holy grail of link-building strategies. However, to truly optimise your website for search ...
Schema Markup

Schema Markup Demystified: A Step-by-Step Guide to Implementing Schema Markup

Staying ahead in the dynamic SEO landscape requires leveraging every available tool and schema markup is a powerful one. By ...
Keyboard key with the word 'BACKLINKS' in red letters

The Ultimate Backlink Removal Checklist: 5 Steps to Link-Cleaning Success

In the dynamic world of online marketing, maintaining a clean backlink profile is essential for boosting your website’s search engine ...

Google March Algorithm Update

Will the Google March algorithm update grow my web traffic? Most Google users rarely look beyond the first page to ...
Image of Google SGE

What is Google SGE? (and what it means for your business)

Google is testing the power of artificial intelligence (AI) to help people find reliable information faster in its search engine. ...

All is fair in love and…digital marketing?

It’s a classic tale of boy (or girl) meets Digital Marketing Agency. The agency helps the business owner to lift ...
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