Affirmotive is a private professional counselling practise that specialises in sex addiction and sexual health counselling.

• Industry: sex addiction and sexual health counselling.
• Digital Services: SEO PPC with Google Ads
• Revenue: Nearly doubled

Aquabliss had run successful Google Ads, Facebook and Instagram campaigns in 2019, but struggled to cater to a high volume of incoming queries. Then in 2020 their leads dropped as a result of COVID-19 restrictions that hit the swim school industry particularly hard.

• Initial optimisation of Google Ads Campaigns (Search and Display). We made sure these were approved and correctly displayed on the platform.
• Complete Meta Data overhaul of the website.
• SEO migration while we moved onto a more SEO-friendly CMS
• Continuous onsite and offsite optimisation to increase organic traffic.
• Eventually we transitioned to a completely organic approach – overtime yielding drastically higher traffic and leads.

What was the outcome?

• Organic traffic per month surged from 120 to 4500
• Number of leads grew by 800%
• Quality of leads also improved!
• Achieved ranking in the top 3 positions across multiple keywords relevant to services
• No longer reliant on paid platforms like Google Ads and Facebook Ads

• Ranking 1 for 10 Main Keywords ongoing
• New Users – up by 258%
• 25$ Cost per Lead
• Social Traffic and Exposure up by 1000%