5 FREE Sydney business directories that lead people to brands like yours

Is your website doing ALL the heavy lifting for brand promotion online?

This is why you’re missing out on business in Australia’s financial hub, Sydney, where competition is fierce. Think bigger!

List your company in FREE Sydney business directories. Almost one-quarter of local search results spotlight online directories on page one (source: BrightLocal). It’s time to create citations that attract clicks from those popular resources.
 

Local citations bring interested visitors to your website at no cost

We’re about to introduce you to Sydney business directories that your target audience uses.

But first, do you need motivation to join those directories? Read our article on why citations are important for local SEO, which includes best-practice advice.

It makes sense to add your business to as many free platforms as possible – but only when relevant to your industry. Remember, you’re not paying, so nothing to lose!

5 free Sydney business directories 

1. Google Business Profile (GBP): A strong profile on this global platform shows Google your website deserves to feature in the Local Map section at the top of page one for Sydney searches. This is prime real estate for attracting local interest, especially in busy metropolitan areas!

   • It’s free to create a basic business profile, which is all you need. 
   • Note: whenever your business information changes, your priority is to update your website and GBP (followed by other online directories).
   • Read how to set up and manage your GBP for better engagement!
   • Bonus tip: include “Sydney” in your business description and target the Sydney region. Additionally, profiles with photos attract 42% more direction requests and 35% more website clicks.
      
      
     

 


2. True Local: Consumers searching on this platform can select Sydney as their location or further refine it by choosing specific suburbs. Basic listings are free: register on the Yellow Pages platform.
3. Start Local: Another national directory that allows users to conduct postcode searches. Every month, over two million people find information on this platform, making it worthwhile to set up a free citation. 
4. Yelp Australia: This platform has high domain authority (DA = 93), so it’s likely to rank on page one for Sydney-based searches related to your business. This could bring many Yelp users to your door! Bonus? Yelp’s free plan lets you manage reviews and engage with customers.
5. Hotfrog Australia: Consumers can easily search for businesses in specific Sydney postcodes. Hotfrog is one of the biggest online directories in Australia, attracting two million monthly visitors. You can purchase an upgraded listing, but the free options provide sufficient space for a service description and key details.

Details must be accurate across ALL Sydney business directories

NAP consistency = critical for online visibility.

In other words:

Put an IDENTICAL business Name, Address, and Phone number on your website, Google Business Profile and every directory. Even small discrepancies can confuse search engines and harm local rankings. 

Every detail must be correct. Don’t lose people’s trust by making silly mistakes like sharing the wrong phone number or spelling your business name with slight variations on each platform.

If your business has multiple locations across Sydney:

Create separate citation listings for each location to localise your SEO strategy effectively.
 

We can manage your listings on Sydney business directories 

E-Web Marketing has been around for 25 years. We know what we’re doing!

Nearly all of us work from our Sydney office, which enables us to provide face-to-face support to local clients (though some prefer email or phone).

Most of our team has spent over six years combining our skills to help clients attract more online business and profits.

The best part? Our award-winning strategies save clients thousands of dollars, while flexible contracts adapt to your evolving needs. Call 1300 792 811 to learn more, or complete this form to book a free consultation.