Target Your Facebook Ads to Specific Occupations or Industries
Facebook ad targeting is fundamentally a profile-targeting activity. Advertisers on Facebook’s Pay-Per-Click network can opt to display their ads to user profiles that match certain combinations of language, location, age, connections, relationships, birthday, education etc.
Knowing how to better focus your ads to the relevant target market can reduce non-targeted clicks and allow your ads to stand out. In this blog post I will focus on how you can target your Facebook ads to specific occupations or industries.
Directly Target
- Typing in the specific job title/s, occupation or certain industry into the ‘ Likes & Interests’ box while setting up your campaign ‘Target’.
- You are able to select many relevant job titles and occupations that are in relation to your targeted industry.
Indirectly Target
- Websites
- Influential people
- Magazines
- Industry Awards
- Forums
- University Degrees
So what does this mean for my campaign?
If you would like more information about general demographic and geographic Facebook Ad targeting and best practises, you should read my previous blog posts on the subject.
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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