Thomas Archer Case Study
About
Thomas Archer
Thomas Archer is a boutique home building and design company in Melbourne.
The challenge
Thomas Archer launched a brand new website in 2019 with zero to little organic presence. Initially, they heavily relied on paid advertising with Google Ads and Facebook Ads. However, they were unable to rank quickly for organic content, as their website was primarily visual with thin content and a low number of pages.
Our Approach
At first, we used Facebook Ads and Google Ads as the primary source for lead generation. In particular, Facebook Lead Ads effectively generated inexpensive leads and provided valuable insights on user thinking. Image optimisation and link building were useful strategies that helped the website to rank higher in search results. Blogs were also optimised using schema, which makes the page more appealing to users browsing the search results.
What was the outcome?
The highlight was that “build” leads were generated at a very low cost per lead ($14 CPL). This forced Thomas Archer to pause paid ads on several occasions over the three years, as their sales team wasn’t able to keep up with growing demand from clients. Organic traffic has also surged by 200% since 2018.
Client Testimonial
Kerem Tezbasar
2023-09-29
I do recommend this business, they're very responsive and quick. They do know their business very well !
Hamid Cicek
2023-08-24
Right from the beginning I was very impressed by the level of detail Sam provided me with when I enquired about his services. He has been an absolute pleasure to deal with and the level of quality in the work he and his team has produced is outstanding. I highly recommend them. Thank you so much!
Belinda Li
2023-08-13
Sam is absolutely amazing to work with and get results! Highly recommend their services. The team is very efficient with great communication. The customer service is top notch. They make sure we are happy with everything. We highly recommend to anyone needing new website.
Angela Marshall
2023-06-09
To be honest, I was skeptical about SEO BUT Sam and his team helped me! They are professional, hard working and Sam goes above and beyond with advice, service and helpful hints to assist you and your company. I own a small boutique company and Sam heard, listened and supported my industry needs, requirements and was contactable at all times. (Which is rare) !
I can’t thank and praise Sam and the team enough. Highly recommend 🙌
rob cassen
2023-06-09
both Brooke and i would like to sincerely thank Sam and his team for the fantastic help, support, ideas and very importantly on going support they gave us while building our new website!!! great job guys keep it up! we wouldn't hesitate to recommend them.
Solstice Healing
2023-02-28
Sam and his team has done a fantastic job with my website. The process was very smooth from the start. Hasnain handled my project and is highly professional. He provided me timely updates. He and his team made sure to improvise the draft website as per my request. I highly recommend the high quality work of the team. Looking forward to work with you all in the future. Thank you.
Jeffrey Warland
2023-01-12
I met with Sam Shetty at E- Web Marketing Chatswood office to discuss problems relating to my website visibility.
He was outstanding in his handling of the problems I was experiencing and was able to come up with great practical solutions.
I highly recommend Sam and his organisation.
Jeff Warland
Director Westland Cricket Academy
Ace Rent A Car - Admin
2022-11-24
One of the best Digital Marketing company to deal with. They deliver to their promises and are fair in their approach. We have been dealing with them for the last 7 years and won't change that for anything. Sam & Has are professional and diligent in the way they handle online presence of their clients.
Mariana Chirif
2022-11-16
Communication has been fast and efficient with Blake and Sam. The team is easy going and made sure our vision was fully understood to create what we needed.
HARDIK THAKKAR
2022-10-02
Sam and team has very good knowledge , how to market your business according to your segment. I would not hesitate to recommend to anyone.
OUR WORK
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