SEO Chatswood

You’ll probably notice some improvements in a few weeks, like better indexing and small ranking boosts. However, significant results typically take four to twelve months. Highly competitive industries or new websites may take six to twelve months to see consistent growth.

Several factors impact the timeline, including your industry, competition, website history and the quality of SEO efforts. A well-optimised site with strong content and authoritative backlinks will see faster results than a website starting from scratch.

The key to SEO success is persistence. Organic traffic and rankings will gradually improve as your website gains trust with search engines. Unlike paid ads, SEO delivers long-lasting visibility that attracts traffic even after the initial work.

Good question! No, we don’t believe so.

Artificial intelligence (AI) is transforming SEO but won’t replace it.

Think of AI as a powerful tool that makes SEO strategies more efficient – providing deeper insights at a faster pace than we mortals can achieve. AI automates repetitive tasks like keyword research and report generation. This gives digital marketing experts more time to work on jobs that require strategy, creativity and human connection.

It’s true that AI can generate content and brainstorm ideas. Still, it lacks the human touch for brand storytelling and audience engagement. AI also struggles to understand nuanced search intent.

Finally, search engines like Google continuously update their algorithms to prioritise high-quality, user-focused content, which still requires human expertise.

Technical SEO improves a website’s backend structure and technical elements. It serves a different function to on-page SEO (content and website layout) and off-page SEO (backlinks and networking).

Ultimately, technical SEO helps search engines to find (crawl), understand and list (index) your site. This improves site visibility and engagement levels when combined with on-page and off-page methods.
Key aspects of technical SEO include:

• Website speed: Google loves sites that load quickly on desktop and mobile.
• Mobile-friendliness: websites must be responsive and easy to navigate on mobile devices.
• Crawlability and indexing: bots find and index your website, so you need proper codes, sitemaps and other files.
• Site architecture and URL structure: a well-organised site with a clear hierarchy and clean URLs improves navigation and SEO.
• Structured data (schema markup): this helps search engines better interpret content and enhances rich snippets in search results.
• HTTPS and security: An SSL certificate (HTTPS instead of HTTP) signals to search engines that your site is free of threats, which is a ranking factor.
• Fixing duplicate content and broken links prevents SEO issues that could harm rankings.

Technical SEO sets the groundwork for all other SEO efforts. Even the best content and link-building strategies won't perform well without it. By ensuring your site is technically sound, you improve both user experience and search engine rankings.

Definitely! Reviews build trust and show Google your business is active and reputable – all of which lift your visibility in search results.

Longer reviews with plenty of detail are more useful for SEO purposes. It’s best for customers to specify their problem before using the product or service, their experience with the business, how they benefited and the name of the employee who helped them. Google seems to favour reviews with photos or videos, leaving these at the top for longer than other reviews.