Want to know your competitors Adwords budget?
Want to know your competitors Adwords budget?
This is particularly true for paid search and AdWords.
- Find out who your AdWords competitors are.
- Estimate their budget.
- Understand their device strategy.
- Spot a Trend over time.
Find who your competitors are in AdWords
Estimate a competitor’s budget
I know this point isn’t exact, in light of factors like quality score and bidding strategy, but it is directionally correct. For example, if you spend $500 per month on this ad group and your impression share is 50% and your competitors share is 75%, then you can estimate they’re spending 50% more than you (or $750 per month).
Understand a competitor’s device strategy
You can split the auction insights report by device.
Most online businesses struggle to figure out how to value their mobile traffic. You can use the device-level cut of data to understand how your competitor’s brand performs on mobile.
In the example below, we can see the competitor outranks us almost 50% of the time on desktop, but we outrank them 80% of the time on mobile – thanks to our specific mobile strategy. This kind of insight can help if you’re looking for gaps to target when facing a much larger competitor.
Trending over time
New Adwords Interface:
The wrap up
Spending money on Adwords? How do you know you are spending it correctly?
If you would like to know where you could save on your paid campaign feel free to contact me.
Digital Marketing Specialist
E-Web Marketing
02 8413 6442
https://www.linkedin.com/in/cillianbc/
[email protected]
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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Target Your Facebook Ads to Specific Occupations or Industries
Target Your Facebook Ads to Specific Occupations or Industries
Facebook ad targeting is fundamentally a profile-targeting activity. Advertisers on Facebook’s Pay-Per-Click network can opt to display their ads to user profiles that match certain combinations of language, location, age, connections, relationships, birthday, education etc.
Knowing how to better focus your ads to the relevant target market can reduce non-targeted clicks and allow your ads to stand out. In this blog post I will focus on how you can target your Facebook ads to specific occupations or industries.
Directly Target
- Typing in the specific job title/s, occupation or certain industry into the ‘ Likes & Interests’ box while setting up your campaign ‘Target’.
- You are able to select many relevant job titles and occupations that are in relation to your targeted industry.
Indirectly Target
- Websites
- Influential people
- Magazines
- Industry Awards
- Forums
- University Degrees
So what does this mean for my campaign?
If you would like more information about general demographic and geographic Facebook Ad targeting and best practises, you should read my previous blog posts on the subject.
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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