Want to know your competitors Adwords budget?
This is particularly true for paid search and AdWords.
Find who your competitors are in AdWords
The percentage of times your brand’s ad shows up in the auction.
The average rank of that ad.
How often your competitor’s” ad received an impression in the same auction that your ad also received an impression.
Position Above Rate
How often your competitor’s” ad was displayed in a higher position than your own, when both of your ads were shown at the same time, in the same auction.
Top of Page Rate
How often your ad (or the ad of another advertiser, depending on the row you’re viewing) was shown at the top of the page in search results.
How often your ad ranked higher in the auction over another advertiser’s ad, or if your ad displayed when theirs did not.
Estimate a competitor’s budget
I know this point isn’t exact, in light of factors like quality score and bidding strategy, but it is directionally correct. For example, if you spend $500 per month on this ad group and your impression share is 50% and your competitors share is 75%, then you can estimate they’re spending 50% more than you (or $750 per month).
Understand a competitor’s device strategy
You can split the auction insights report by device.
Most online businesses struggle to figure out how to value their mobile traffic. You can use the device-level cut of data to understand how your competitor’s brand performs on mobile.
In the example below, we can see the competitor outranks us almost 50% of the time on desktop, but we outrank them 80% of the time on mobile – thanks to our specific mobile strategy. This kind of insight can help if you’re looking for gaps to target when facing a much larger competitor.
Trending over time
New Adwords Interface:
The wrap up
Spending money on Adwords? How do you know you are spending it correctly?
If you would like to know where you could save on your paid campaign feel free to contact me.
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