All is fair in love and…digital marketing?

It’s a classic tale of boy (or girl) meets Digital Marketing Agency.

The agency helps the business owner to lift their online conversion rates, after results fell when too many companies started competing for their audience.

All is going well for a while, until there’s a drop in traffic one fateful month. 

Honeymoon period = over.

When this happens, some businesses consider engaging a new digital marketing agency.

They’re usually spoilt for choice and don’t need to look far, because there’s no shortage of digital agencies courting businesses that are already “spoken for”.

Why do digital marketing agencies tend to source their clients from other agencies?

Many firms prefer to offer something fresh to clients that have already dabbled in online marketing, rather than starting from scratch with a business that has never explored this area.

Business owners usually feel overwhelmed when approached by multiple agencies – each promising to grow their leads and online revenue.

Here are some considerations that may help you feel more confident about choosing what digital agency to work with.

Look for an agency that prioritises user experience! 

It’s true that your target audience has increased due to people spending more time online during lockdowns.

However, this can be a double-edged sword, because more businesses are strengthening their online presence to take advantage of the momentum. 

Now you must be even more strategic to convert consumers. 

Yes – investing in SEO, Facebook Ads and Google Ads is a good way to grab the attention of your target audience (think of it like window shopping).

But these marketing strategies aren’t enough to get them through the door (online conversions). 

We also recommend: 

• Give online visitors a memorable experience, so they want to engage further with your business. Provide useful content that meets the needs of your target audience, on a website that’s easy and enjoyable to navigate.
• Regularly update your website, just as shop-owners frequently change their store layout. Don’t just update the banners, you should also review and change the user journey on your website based on current performance data. It’s all about simplifying the customer journey online. 

Content is ALWAYS king:

I already touched on the importance of meaningful content, but let me reiterate how crucial this is. Your website may look good and rank highly, but this means NOTHING if visitors don’t connect with your words.

Remember:

People’s attention is limited, you only have 10 seconds to make a solid impression. 

Relate to the consumers’ problems and clearly show how they’re going to benefit from your product or service. You can also publish engaging blogs about topics your audience cares about (directly or indirectly related to your offering).

Only consider digital agencies that have a dedicated writer or professional writing team. 

Content should never be an afterthought, or something that’s sloppily put together by an outsourced writer or AI software. 

How much should you pay for digital marketing?

It can be difficult to figure out how much you need to spend to get good results, as prices vary significantly from one agency to another. 

For example, some agencies charge $200 a month for SEO, while others charge $5000 a month. 

Some businesses can get good SEO results with low costs. However, businesses in highly competitive markets usually need to spend more – especially if their current Google positioning leaves a lot to be desired.

A low-cost option may suit your business goals perfectly…

But don’t be tempted to automatically go down this path without asking the consultant what action they will take to get meaningful results. It’s always ideal to know who will be working on your campaign, and speak with them before you sign the contract.

Finally, do you have realistic expectations for your digital marketing results? Keep in mind that it can take weeks before strategies like SEO and paid advertising show positive results. 

It’s also important to note:

Not every digital campaign will give you the results you desire, but don’t hold this against the agency IF they usually get you good results. 

The best consultants experiment with new ideas from time to time, but may not always get the outcome they hope for. As long as they mostly deliver positive results, you’re probably getting good value for money. 

You examine your financial performance every year, but what about your digital marketing campaign?

It’s in your best interest to understand the strengths and weaknesses of your digital marketing strategy as we enter the new financial year.

Knowledge is power.

Find out what strategies don’t work for you, so you can focus on improving those that do (and better spend your resources). 

Ask your digital agency to conduct an analysis of your online performance for the last 12 months. 

Alternatively, you can ask our team to organise a free SWOT analysis for you. Book a session here. 

Small businesses to get tax breaks for digital spending

Digital spending is set to become A LOT more affordable for small businesses, after the federal government promised $1 billion in tax breaks. 

This means you could deduct $120 for every $100 you spend on digital services such as web design, online sales platforms and marketing. 

Deduction claims can be made on eligible digital expenses of up to $100,000 a year!

Isn’t this fantastic news for small businesses that have been hard hit by the global pandemic? Especially if you’re operating at a loss, or haven’t made enough money to justify the sweat and tears of the last few years. 

The government is doing this to help businesses become more competitive in a cyber world.

When done right, digital marketing is a lifeline for businesses that normally struggle to connect with audiences.

We already know the fruit is ripe for picking, as consumers now spend even more time online. In other words, your ideal audience is waiting for you to come along and catch their attention in the cyber spaces they frequent.

If the digital tax breaks package passes as law, you won’t have to worry about how you’re going to pay for digital marketing to grow your profits. You’ll attract more people to your website and boost sales, without spending money that you can’t claim back.

Here’s what you can expect if the needed legislation gets the green light…

Small Business Technology Investment Boost:

Who does it apply for? 

Small businesses with an aggregated annual turnover of less than $50 million.

What will you be able to claim? 

Deduct an extra 20% on eligible business expenses for digital technology. You can make deductions for payments up to $100,000 for each qualifying income year.

When does the policy come into effect? 

From March 29, 2022 (budget day)

When is the policy set to end? 

June 30, 2023.

How do small business owners claim the tax breaks for technology investment?

1. At the end of the 2021-22 financial year: submit a standard expenditure claim (for eligible digital spending between 29 March 2022 and 30 June 2022).
2. Then next year, when lodging your 2022-23 tax return: claim the 20% bonus deduction for the previous 2021-22 financial year (29 March 2022 to 30 June 2022).
3. Also in your 2022-23 tax return: deduct the entire 120% for eligible digital spending between 1 July 2022 and 30 June 2023.

We help small businesses to get noticed online and build a loyal customer base:

If you’d like any support with your digital marketing, please reach out to our team.

E-Web Marketing uses strategies that deliver the highest value, because businesses shouldn’t have to spend beyond their means to get noticed online (especially during a pandemic). 

For the last three decades, we’ve helped 3000 businesses to lift online conversions, brand loyalty and site traffic. You can speak with some of our clients, who’ve told us they’re happy to give transparent references.

Call 1300 785 122 or fill out this form to find out how we can help you to bolster online sales and improve your business reputation. 

Apple’s privacy update (what does it mean for small businesses)?

Apple’s privacy update (what does it mean for small businesses)?

Recent Apple updates give users more online privacy, by automatically blocking data-sharing with app developers.

Companies that use or sell data for advertising must now ask Apple users for permission to collect their data, if that individual has installed the latest software.

This gives the consumer more control over what happens to their non-identifying information.

Wonderful, right?

Probably not for small business owners. This could actually hurt their sales.

If most Apple users keep the default privacy settings; businesses will lose access to a trove of impersonal data about online behaviour. Brands use this information to create effective ads that are personalised towards their ideal consumer.

On the flip side (there is one):

Businesses and marketing agencies now have a fantastic opportunity to find more innovative ways to connect with people, instead of relying on cross-app data that’s often collected outside the awareness of users.

We’ll explore these implications more, but first, let’s cover the basics.

What privacy changes came with the iOS 14.5 software update?

In April, Apple launched a controversial feature that stops app developers from tracking data without explicit consent from the user.

This is called App Tracking Transparency (ATT).

How ATT works:

Every Apple user has an Identifier for Advertisers (IDFA) tag. Although this doesn’t reveal personal information, it allows marketers to collect data that can be used to target users with personalised ads.

Such IDFA data includes: age, location, spending habits and browsing history.

Previously, data-sharing was the default setting, unless Apple users chose to opt-out.

However, this all changed with the iOS 14.5 update.

Now, the situation is reversed. IDFA data tracking is switched off by default, but a prompt asks the user if they want to share their data when opening a newly installed app. The choice is now to opt into data collection, rather than opt out of it.

The Australian Competition and Consumer Commission calls this “a positive step towards genuine consumer control over data collection through apps.”

Implications for data collection:

Apple users can choose to share their data as an opt-in feature – but it’s safe to assume the majority of people will leave app tracking disabled.

Why can we make such a bold claim?

Well, this is what research suggests so far. Mobile analytics company Flurry found that only 15 per cent of worldwide iOS 14.5 users chose to allow third parties to track their data across all apps (as of May 2021).

It’s too early to say for certain what opt-in rates will be. The roll out has been slow and most Apple users hadn’t installed the iOS update on their phones at the time of that research.

Even so, Facebook is concerned about the impact on small businesses that rely on personalised ads to make sales. Facebook says the average small business stands to lose over 60 per cent in sales for every dollar spent on advertising.

It’s also worth noting the social media giant could lose 7 per cent of its own revenue, if the vast majority of users leave tracking turned off.

It’s time to adapt. Businesses shouldn’t rely only on cross-app data:

Google is considering taking a similar approach to Apple, by blocking Chrome third-party cookies by 2022. It looks as though consumers are slowly getting more control over how their data is collected and stored. Any move towards greater transparency is to be applauded.

When it comes to digital marketing:

There’s certainly a place for third-party data in advertising; but it’s a mistake for businesses to put all their eggs in one basket (by relying on cross-app data to study consumers).

We recommend a multi-channel and holistic marketing approach – incorporating different platforms such as organic SEO, content development, paid advertising, reputation management and even offline advertising.

Most importantly, businesses should look for innovative and ethical ways to collect data directly from their consumers, or hire marketing agencies that rise to the challenge.

This approach requires a combination of creativity and trust-building – which boosts your brand’s reputation and performance in the long term.

Although engaging directly with consumers requires more effort than relying on third-party data alone, it’s certainly worth it.

Businesses that go this extra mile know their fate isn’t dependent on technology companies that may restrict data-sharing policies in the future.

You have a lot more security with alternative options up your sleeve. Now is the time to experiment with strategies that help you understand consumers on a level deeper than what third-party data shows (no matter how much of it you have).

Call us on (02) 8413 6400 or fill out this form if you have questions about this update, or would like support to develop a holistic digital marketing strategy.

Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.

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Why you should work on your online marketing now (COVID-19)

Why you should work on your online marketing now (COVID-19)

This article explains why it’s a good time to build your online presence, and how to do that cost-effectively…

Business owners are making tough decisions as they struggle to protect revenue and pay staff during the COVID-19 crisis.

It seems that digital marketing should be one of the first services to get the axe, right?

Actually, no.

It does make sense for some managers to abandon their digital marketing campaign (for now).

But for many others, this move will likely cause more financial damage in the long run – depending on the nature of your business and the results your marketing efforts have yielded so far.

There’s no need to go full throttle with digital marketing at this time. In fact, it’s not a bad idea to pause or cancel some strategies, like paid advertising. However, other strategies (like organic SEO) should be maintained, even at a reduced level.

This advice applies to companies with active digital campaigns, and those without:

Embrace this opportunity to build your online presence, as many of your competitors lift their finger off the pulse. Also, take advantage of the fact that some agencies are now offering services at discounted rates.

3 reasons why this is a good time to MAINTAIN or START a digital marketing campaign:

1. Quality content is in high demand: Consumers are spending more time online as their schedules free up. This paves the way for organisations to deliver engaging content via email, social media or their website. There aren’t as many distractions, so people are likely to sit down and carefully read something that catches their attention.

Those who appreciate your content during this time will probably seek out your company when social distancing is no longer required. From an SEO perspective, websites with strong user engagement tend to rank prominently on search engines.

2. Online shopping is taking off: The demand for online shopping is likely to increase, as more brick and mortar stores shut down and people look for products that can be delivered to them. E-commerce sites that capitalise on this reality could at least maintain some revenue, or even make more money than before.

3. Some activity is required to maintain search engine results: The coronavirus threat will pass and businesses will eventually operate normally again. When this happens, you want your website to rank highly in search results and deliver value to online visitors. Search engine optimisation (SEO) is one of the best strategies – but it’s a long-term relationship that doesn’t handle abandonment well. Your website will drop its rankings and get lost in the dark abyss of the internet, if you neglect all SEO activity. Thousands of dollars could be wasted on a recovery effort that takes many months.

On the other hand, businesses that focus on SEO quickly gain a strong lead over competitors that have paused or cancelled their campaigns during this time.

Keep reading to find out how to protect your business by focusing on digital strategies.

7 digital strategies that will boost your online presence and protect revenue

1. Stay connected with your customers:

• Clear messaging from your company about COVID-19: inform your clients about any changes to your business operations, and precautions that your team is taking.
• Maintain regular contact with clients via email: consider sending out a weekly or monthly newsletter, with advice that may benefit people during this stressful time (especially if it’s related to the service you provide).
• Ask clients for reviews: this gives you the chance to improve your services based on valuable feedback, while also building your online reputation.

2. Evaluate all of the content on your website : How often do you get the chance to sit down with a cup of coffee and read the content on your website? Probably rarely, given your busy schedule. Now’s the chance to do exactly that. Be as critical as possible – does the content reflect your core values and unique selling points? Does it provide useful information to consumers? Is it engaging enough to hold people’s attention?

3. Update old content: This is one of the best ways to boost organic SEO, but it’s something that businesses rarely do. It’s also easier than writing an entire article from scratch! Deliver value by adding new information that’s useful to the reader, or change the tone to make it more engaging.

4. Add new content that interests your target audience: Share your knowledge, especially if it’s useful information that people regularly search for online. But don’t post simply for the sake of publishing content, if you have nothing helpful to add. There’s an oversaturation of information and people don’t need to read the same thing over and over again. Do your research and deliver content in an engaging way. Think outside of the box and incorporate video, audio and images into your strategy. Videos are particularly useful for SEO purposes right now! It doesn’t even need to be high-tech, you can use your phone.

5. Start an organic SEO strategy or maintain the one you already have: This is a low-cost and highly effective investment – considering that more than half of all website traffic comes from organic search. When done correctly, organic SEO enhances the visibility of a website by making sure it’s seen by people searching online. This translates to higher conversions, sales and engagement. It also increases the trust and credibility of your website.

6. Fix your website to improve the user experience (UX design): It doesn’t matter how many people you attract with SEO, if you can’t hold their attention. Even the most engaging content won’t capture an audience, if the website is poorly designed (for example: text that’s too small to read, inadequate spacing and harsh colours). People are more likely to browse websites with clean, user-friendly layouts. We know what works best by studying behaviour patterns when people browse online.

7. Fix your website to make sure you’re not breaking any Google rules: Penalties from Google affect search rankings, leading to a significant drop in site traffic and revenue. Many business owners don’t know why this happens, because they haven’t set out to break any rules. Websites can be penalised for many reasons – both deliberate and accidental. It can be as innocent as falling on the wrong side of an algorithm update, using too many keywords, or accidently linking to a manipulative website. It’s important to get rid of unnatural links and take other steps to ensure you don’t break Google’s rules.

Why not learn some digital survival skills?

You can learn about digital marketing, or arrange for your staff to be mentored by experts during this quieter business period, when there are fewer tasks to tend to. This keeps everyone on their toes; while empowering your team with valuable tools that boost business performance and revenue. For example, learning how to interpret your website data enables you to make informed marketing decisions.

Business is quieter than usual, why not take advantage of that down-time? After some normalcy returns, your team won’t need to rely so heavily on an external agency, which saves you money too.

Why trust us?

The team at E-Web Marketing can handle every aspect of your digital campaign, or teach you how to run it yourself.

• Delayed billing due to COVID-19: we want to help businesses during this difficult time, while our team stays switched on by working on meaningful tasks.
• No restrictions: if a particular service no longer suits you, we can adapt our approach, despite what’s on the contract.
• We know what we’re doing: an award-winning company with more than two decades of experience. Our team is based in Australia.
• No stone unturned: our multi-channel strategy is driven by hard data and extensive research.
• Integrity and transparency: we say what we believe and keep our word.

If you need specific recommendations or would like to discuss any concerns, please feel free to contact me.

Keep well,

Sam Shetty

Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.

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8 Modern Website Design Techniques to Make Your Ecommerce Checkout Watertight

8 Modern Website Design Techniques to Make Your Ecommerce Checkout Watertight

Conversions make or break your eCommerce store. It doesn’t matter how much traffic you drive to your website. If your visitors don’t complete the checkout process, your business is doomed to fail.

Companies that use or sell data for advertising must now ask Apple users for permission to collect their data, if that individual has installed the latest software.

Cart abandonment is a problem that plagues every eCommerce store owner. Around 79% of all eCommerce shopping carts are abandoned. For every 100 customers that add an item to their cart, 79 won’t make it through the checkout and complete a purchase.

Not only is that a considerable amount of lost revenue in sales, but it’s also a colossal waste of advertising spend if you are using PPC to drive traffic to your website.

How can you shore up your checkout process and make sure more of your visitors follow through and buy your products?

Here’s a rundown of eight modern website design techniques to reduce cart abandonment and boost sales.

1. Provide Guest Checkout Option

If you can get every customer to create a customer profile, you can monitor how they interact with your website, offer relevant product recommendations, and increase the personalization of your email marketing.

However, your drive to create more customer profiles could be costing you sales.

If you force your online shoppers to create a profile, you could be damaging your conversion rate and your bottom line.

According to a study by Baymard Research, 31% of people have abandoned a purchase because the website wanted them to create an account.

Add a guest checkout option to your website and see if it boosts your conversions.

2. Add A Checkout Progress Bar

Magicdust, an experienced Australian website design agency, makes the point that the key to a conversion-boosting checkout process is simplicity. Every website design element should make it as smooth as possible for online shoppers to complete a purchase.

While some form filling is unavoidable, you can reduce the chances of your customers abandoning their carts by integrating a progress bar into your checkout process website design.

You can opt for a progress bar at the top of the page or make each step of the checkout numbered.

This shows the customer which stage of the checkout process they are currently at, and how many more steps they have to complete.

3. Cut Down Form Filling

Form-filling is, unfortunately, an unavoidable part of the checkout process. The more forms you have in your checkout, the more effort required from your customers, and the more likely they are to abandon their carts.

To increase the user experience of your checkout, you need to identify any way you can simplify and streamline the process through your website design choices.

For example, instead of making users fill out two separate forms, include a ‘Shipping address same as billing address’ button so that shoppers can speed up the process.

When it comes to the forms, ask yourself what information you really need, and remove any sections that are not absolutely essential.

4. Incorporate Social Proof into Your website design

Including testimonials and reviews is a powerful website design technique for boosting conversions. People want to feel reassured that they are spending their money with a reputable business.

Reviews and testimonials provide social proof that other people have already engaged with your business and are happy with their purchases.

By including reviews and testimonials on your product pages and checkout pages, you increase the chances of your visitors following through with a purchase.

5. Provide Free Shipping

According to a report by Walker Sands, 90% of online shoppers claim free shipping is the number one factor that would encourage them to purchase more frequently.

Don’t make your customers pay shipping fees.

People don’t want to be surprised by unexpected fees and shipping costs when they progress to the checkout. If a product listed for $19.99 ends up costing $25 with shipping, you’re going to lose out on sales.

To avoid this psychological barrier, work the cost of shipping into your retail prices. If this isn’t feasible for your business, offer free shipping when the total order value passes a certain threshold.

Not only can this increase conversions, but it can also increase your average order value (AOV).

6. Deliver Instant Gratification

Online shoppers are very impatient. When they order something, they want instant gratification.

While it’s easy to deliver instant gratification if you sell digital products, it’s more difficult if you sell physical products that need to be shipped.

Amazon is the largest seller of physical products in the world. How do they provide instant gratification to customers through the website design of their checkout?

By providing precise information on delivery dates.

When you purchase a product sold by Amazon, you can see the exact date that you can expect to receive the product. You’re far more likely to buy a product if you know it will be delivered in a couple of days.

7. A/B Testing of website design Elements

The most effective way to increase the conversion rate of your checkout process is to put it to the test with real shoppers. Only through testing different website design elements can you know what’s the most effective way to drive more conversions.

You need to be measured about your testing. Identify a single element of your checkout website design to test first.

For example, you might want to test different versions of your call to action (CTA) button.

By providing precise information on delivery dates.

Create two versions of your checkout page with two different CTA buttons – version A could be ‘Buy Now’ and version B ‘Order Now.’ Then split your checkout traffic with 50% shown version A, and 50% shown version B.

By comparing the conversion rate of the two versions of the checkout, you can see which one is more effective and generates more sales. Once you’ve tested your CTA, you can move on to different website design elements to make your checkout page as effective as possible.

8. Follow Up Emails

While not technically a web design technique, cart abandonment emails enable you to boost your sales by capitalizing on the shoppers that have yet to convert and complete a purchase.

Cart abandonment emails are about recovering the sales that you have lost during the checkout process. If an online shopper adds a product to their shopping cart but doesn’t finish the checkout process and place the order, you want to follow up with an enticing offer to encourage them to come back.

To make your offer more compelling, you can include one or more of the following elements in your email.

• Offer a time-limited discount on the product.
• Include free shipping.
• Personalize the email copy and subject line.
• Save the cart and provide a direct link back to the checkout page.

If you can create a compelling reason for people to come back, cart abandonment emails become a great way to boost your conversion rate and drive sales.

Conclusion

Reducing cart abandonment doesn’t require a complete overhaul of your checkout. The above methods are relatively easy to integrate into your checkout website design.

If you’re spending money on paid traffic, optimising your checkout is vital. You want to make the most of every dollar you spend on attracting new customers.

While these best practices should boost your sales, what works for one business might not be nearly as effective for another. Keep testing and improving your checkout process to boost your conversion rate and drive more sales for your eCommerce business.

Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.

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7 ways to stay connected with customers during COVID-19

7 ways to stay connected with customers during COVID-19

This is an incredibly tough time for us all.

Business owners are struggling to stay afloat and pay their employees; on top of feeling anxious about the health of their loved ones and community.

It’s overwhelming, with so much falling outside our control.

But this doesn’t have to mean the end of your business.

After speaking with clients and industry leaders, I’ve come up with seven steps that managers can take to maintain at least some work activity, protect jobs and build relationships with customers during this uncertain period.

Although it’s difficult to attract new people right now, this is a good time to focus on looking after your current clients – who will no doubt appreciate your efforts.

• Clear messaging from your company about COVID-19
• Regular contact with clients
• Ask clients for reviews
• Review your website content during isolation time
• Learn some digital survival skills
• Improve the user experience on your website
• Share your knowledge with clients

Step 1: Clear messaging from your company about COVID-19

It’s important that your clients are informed about changes to your business operations. This message should be highlighted on your website, as well as sent in an email.

• Your operational timing and the level of staffing in your business.
• Changes to how your business is run.
• Procedures that minimise the risk of the virus to visitors.
• Outline any services that can be offered online.
• Explain any assistance that you can offer to clients (for example: free consultation, reduced pricing or refunds).
• How is your business supporting staff? If you’re taking care of your employees, let others know, so they may be inspired to do the same with theirs (which eases some of the stress in the world).

Step 2: Regular contact with clients via email

This is a good time to keep in touch with your clients. If you’re already doing monthly newsletters, consider doing it weekly now. Share advice and tips that may benefit your clients during this stressful time.

Create a newsletter schedule and assign the task to one of your staff members, if possible. Our team can also help you.

If you don’t already have an email marketing solution, this is a good time to set one up.

Step 3: Ask clients for reviews

Ask your clients for reviews that help you to build your online reputation and improve services based on valuable feedback. Again, ask one of your employees to manage this. Alternatively, we can suggest a couple of tools you can use.

Step 4: Review your website content

There’s probably no better time to review and edit the messaging on your website. Most business owners I work with normally don’t have enough time to look at their website, let alone carefully read through it. But now? It’s likely we’re all going to have more time on our hands.

Make a coffee, sit down and read the content on your website. Does it really reflect your core values and unique selling points? Check out your main competitor’s website and see what you can learn from them.

Step 5: Learn some digital survival skills

If you suddenly have a lot of free time on your hands, why not empower yourself by learning how to measure the performance of your website – so you can make informed decisions about your campaigns?

Understanding how to read your website data (Google Analytics) is the most important digital marketing skill for your business.

It’s valuable in the same way that every business owner is able to read a P/L report.

Our team can teach you how to read and interpret information from Google Analytics. This is the best step you can take to make sure you’re investing in campaigns that work (instead of wasting money on those that yield average results).

Step 6: Improve the user experience of your website

Really think about how you can give people a better experience on your website.

Would online chat benefit your business? Are there free resources that would help your clients?

Tools like www.userinsights.com.au capture online behaviour. This helps you to understand why consumers land on your website but don’t engage or contact you.

Step 7: Share your knowledge with clients

Writing a blog post is probably the last thing on your mind right now, but keep in time that people are spending more time online because of social distancing. This means that SEO-optimised blog posts are attracting more attention in the online world.

Think about this:

If everything goes into lockdown, your website would be the only element of your business that isn’t impacted by the COVID-19 virus. It’s the best salesperson you have right now, so it should be active and engaging for consumers.

Rather than pausing all digital activities, I recommend that you keep your website active and visible. When the health situation improves, it’s more likely that people will reach out to your business.

If you need specific recommendations or would like to discuss any concerns, please feel free to contact me. I’m happy to share some additional strategies for your business too!

Keep well,

Sam Shetty

Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.

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Is Your Business Ready For AI?

Is Your Business Ready For AI?

Until recently, artificial intelligence, data-driven marketing and voice search engine optimisation were considered to be ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners.

Gone are the days when businesses would fish for customers by finding the right fishing spots. On the internet, knowing where to fish was about targeting ideal prospects by running effective Facebook and Google Adwords campaigns.

Over the last two years, consumers have become a lot more intelligent about digital advertising techniques used by business to get their attention. Many of them view such methods as a rude interruption to their online viewing experience and are using countermeasures such as ad blockers to bypass ads. Moving forward, it is going to take a lot more effort to run a successful digital marketing campaign.

The Rising Power of AI and Data-Driven Marketing

Until last year, many business owners were hesitant to explore AI and data-driven marketing by labelling it expensive or not worth the effort. Nothing could be further from the truth. In 2020, AI and data-driven marketing will be a critical part of any digital marketing campaign, however big or small.

We live in a time when marketing technology evolves at an astonishing pace and consumer interests and behaviours are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and old methods will continue to work.

Artificial intelligence (AI) can analyse consumer behaviour, search patterns and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.

AI and Conversational Marketing

There has been a marked increase in the use of AI chatbots on websites, in the last 12 months. Medium-sized companies are using chatbots to reduce customer service requests and improve user experience on websites.

With the rise of mobile users, conversational marketing is the fastest way to move buyers through your marketing and sales funnels using the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers. Unlike a traditional website chat feature, consumers like natural conversations which makes them feel as if they are speaking to a real person.

Conversational marketing is not a new strategy for building a marketing and sales funnel. It’s a new way to move people through your funnel.

The typical approach to qualifying leads takes days of marketing automation and nurturing emails. According to a study from Harvard Business Review, companies need to respond within five minutes of initial contact to have the best chance of qualifying a lead. Any longer and your odds of qualifying the lead decreases by 400%.

Conversational marketing bots enable your business to engage with new leads instantly at any time of the day or night. Chatbots can understand who those leads are and what they want by qualifying those leads for you in real-time instead of forcing them to wait for follow-up emails.

Conversational marketing will play a huge role in helping sales agents connect with prospects in a more helpful and organic way. Customer success teams have already seen significant benefits using chat as one of their many support tools. When developing a conversational marketing strategy, consider how it can impact every part of your business.

Rather than perceiving it as an acquisition tool, chatbots should be considered part of the offline sales process. Most sales agents prefer to get warm qualified leads and would prefer chat-oriented leads over PDF downloaded leads.

Get the Competitive Edge in 2020 With Conversational Marketing

Would you like to explore how you can leverage chatbots in your business to improve customer service and increase profits?

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Omni Channel Marketing

If you haven’t already, you should be exploring how to take advantage of AI to stay relevant in an increasingly complex online marketing environment.

Starting in 2020, focusing on an omni-channel marketing strategy to provide potential clients with information using AI-driven conversations to help them understand your products and services better. No matter the size of the business, AI will play an important role in the coming years.

If you would like to find out how to give your business the competitive edge, book an obligation-free telephone consultation by calling 1300 785 122 or Click Here to Contact Us.

Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.

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Why do most businesses fail at digital marketing?

Why do most businesses fail at digital marketing?

Many organisations struggle to grow because they’re recycling online strategies that no longer connect with tech-savvy users. Do you fall into this trap? It’s vital that you examine your approach, to make sure it adapts to the rapidly evolving digital sphere. Taking steps that put you on the same path as your audience is the best way to attract loyal consumers.

Business owners want their website conversions to skyrocket so they can enjoy the finer things in life, while spending less time in the office.

No doubt you can relate. You work hard and believe in your product or service, so how tricky can this be?

Sadly, the odds are against you!

Around 84 per cent of companies fail at digital transformation, resulting in smaller paychecks and more anxiety for everyone involved.

I’ve seen the online marketing landscape transform over my last 15 years as a professional in the industry. Funny enough, most companies still make the same mistakes from a decade ago.

Why?

Tunnel vision.

They focus on the few strategies that once worked but no longer appeal to their audience.

Consumer behaviour has changed, but many campaigns don’t follow the jagged online journey that people now take when they’re interested in a product or service.

User experience trumps all. This applies to:

If you’re not obsessed with this, you’re already falling behind!

Book a FREE CONSULTATION to see if you can improve your digital strategy.

A successful campaign adapts to the transforming online landscape:

Many businesses spend the majority of their marketing budget on reaching consumers through methods like SEO, but only 10 per cent goes into improving the user experience of their website.

Why bother attracting users to your website if you can’t keep them there? Even the best online campaigns fizzle because of this fatal oversight.

Five considerations for this day and age:

Consumer behaviour

Voice search, smartphones, tablets and desktops. People now use multiple channels at fragmented times to explore products or services. You need remarketing strategies to bring visitors back to your website, as they no longer complete tasks in one session, or tolerate delays.

Mobility

We tend to spend more time on our phones than at our computers. Improving the speed of your website and user experience on a mobile device will help to generate more revenue for your business.

Social Proof

Social media plays a key role in turning a website visitor into a loyal customer. This channel builds trust and improves the overall conversion of your site, rather than driving hard sales.

Online Reputation

People often read reviews to decide if they want to use a service or not – trusting the credibility of third party sites like Google, Facebook and TripAdvisor. Many businesses hesitate to ask clients for feedback because they don’t want negative comments, but this is a good opportunity to respond in a way that shows you care about all customers.

Evolution of SEO

I’ve heard at least one hundred horror stories from business owners who’ve been burnt by SEO agencies. This doesn’t mean SEO doesn’t work. They’re just doing it wrong, by forgetting about the PEOPLE who use search engines.

I prefer to think of SEO as Search Engagement Optimisation, rather than Search Engine Optimisation. A powerful strategy must appeal to consumers as much as it targets Google.

E-Web Marketing – full service digital agency – three decades of experience:

Evolution of SEO

We help our clients to boost their reputation and profits by:

• Targeting consumers in all the digital spaces they frequent
• Keeping them interested by delivering value online

Book a FREE CONSULTATION to examine the effectiveness of your campaign.

No obligations!

Our experts will show you how to improve your current strategy, so your company doesn’t fade into obscurity and lose money.

The days of second-guessing your online methods are over. It’s time to feel confident that you’re attracting consumers who stick around – and bring their friends.

We look forward to meeting you,

Sam Shetty

CEO of E-Web Marketing

Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.

Search

Categories

• Advice
• Blog
• E-Commerce
• Industry News
• Marketing
• Pay Per Click
• SEO
• Web & Software Development

Advertizing Spot

Contacts

1300 792 811

[email protected]