Why do most businesses fail at digital marketing?
Why do most businesses fail at digital marketing?
Many organisations struggle to grow because they’re recycling online strategies that no longer connect with tech-savvy users. Do you fall into this trap? It’s vital that you examine your approach, to make sure it adapts to the rapidly evolving digital sphere. Taking steps that put you on the same path as your audience is the best way to attract loyal consumers.
Business owners want their website conversions to skyrocket so they can enjoy the finer things in life, while spending less time in the office.
No doubt you can relate. You work hard and believe in your product or service, so how tricky can this be?
Sadly, the odds are against you!
Around 84 per cent of companies fail at digital transformation, resulting in smaller paychecks and more anxiety for everyone involved.
I’ve seen the online marketing landscape transform over my last 15 years as a professional in the industry. Funny enough, most companies still make the same mistakes from a decade ago.
Why?
Tunnel vision.
They focus on the few strategies that once worked but no longer appeal to their audience.
Consumer behaviour has changed, but many campaigns don’t follow the jagged online journey that people now take when they’re interested in a product or service.
User experience trumps all. This applies to:
If you’re not obsessed with this, you’re already falling behind!
A successful campaign adapts to the transforming online landscape:
Many businesses spend the majority of their marketing budget on reaching consumers through methods like SEO, but only 10 per cent goes into improving the user experience of their website.
Why bother attracting users to your website if you can’t keep them there? Even the best online campaigns fizzle because of this fatal oversight.
Five considerations for this day and age:
Consumer behaviour
Voice search, smartphones, tablets and desktops. People now use multiple channels at fragmented times to explore products or services. You need remarketing strategies to bring visitors back to your website, as they no longer complete tasks in one session, or tolerate delays.
Mobility
We tend to spend more time on our phones than at our computers. Improving the speed of your website and user experience on a mobile device will help to generate more revenue for your business.
Social Proof
Social media plays a key role in turning a website visitor into a loyal customer. This channel builds trust and improves the overall conversion of your site, rather than driving hard sales.
Online Reputation
People often read reviews to decide if they want to use a service or not – trusting the credibility of third party sites like Google, Facebook and TripAdvisor. Many businesses hesitate to ask clients for feedback because they don’t want negative comments, but this is a good opportunity to respond in a way that shows you care about all customers.
Evolution of SEO
I’ve heard at least one hundred horror stories from business owners who’ve been burnt by SEO agencies. This doesn’t mean SEO doesn’t work. They’re just doing it wrong, by forgetting about the PEOPLE who use search engines.
I prefer to think of SEO as Search Engagement Optimisation, rather than Search Engine Optimisation. A powerful strategy must appeal to consumers as much as it targets Google.
E-Web Marketing – full service digital agency – three decades of experience:
Evolution of SEO
We help our clients to boost their reputation and profits by:
- Targeting consumers in all the digital spaces they frequent
- Keeping them interested by delivering value online
No obligations!
Our experts will show you how to improve your current strategy, so your company doesn’t fade into obscurity and lose money.
The days of second-guessing your online methods are over. It’s time to feel confident that you’re attracting consumers who stick around – and bring their friends.
We look forward to meeting you,
Sam Shetty
CEO of E-Web Marketing
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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The Australian Internet Blacklist – True or False?
The Australian Internet Blacklist – True or False?
The ‘top secret’ blacklist of banned websites, managed by the Australian Communications and Media Authority (ACMA), was leaked out to the public through the infamous Whistleblower website, Wikileaks, whom now are in the blacklist. They claimed that the ACMA are banning innocent websites such as a local dentist and any links to these blacklisted websites, will be fined up to $11,000 a day. The question is, how would you know that you are linking to these banned site? and why are legal websites being blacklisted?
ACMA themselves are unable to give an explaination to why this is the case but have claimed that the publication of the Wikileak lists are unreliable and denied its the offical blacklist. They will be investigating closely with the Austrlian Federal Police.
In separate statements, the ACMA and Conroy, the communications minister, acknowledged that the official blacklist and the version published by Wikileaks contained sites common to both lists. But Conroy said several addresses on the published list have never appeared on the official blacklist.
The authority proposed that the lists only contain of websites that are promoting child pornography and sexual violence. However they refuse to release the ‘real’ list to the public.
Communications Minister, Stephen Conroy is now proposing that Australian internet service providers should implement this lists. Therefore Australia will then become one of the strictest Internet regulators among democratic countries. Internet Providers are protesting against this proposal and argues that:
“A filter could slow browsing speeds, and pointed out that illegal material such as child pornography can be traded on peer-to-peer networks or chats, which would not be covered by the filter.”
True or false, support or against lets wait and see.
Many businesses are invisible online, because they lack the resources to stand out. Our targeted digital marketing campaigns put you on the same path as your ideal audience.
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