So, What Exactly is GEO?
Think of GEO as the natural evolution of SEO. It’s not replacing it—it’s building on it. Where SEO helps your website rank, GEO helps your content get chosen as the answer.
When someone asks “What’s the best way to fix a leaking tap?” or “How often should I get a dental checkup?”, GEO is what gets your business featured right there in the answer box, voice response, or AI-generated summary.