1300 792 811
Flyout Menu

Businesses in ChatGPT: What the New Beta Means for Your Business

  • admin
  • November 12, 2026
Summarise via AI:ChatGPTPerplexityGeminiGoogle AI

What OpenAI launched on 10 November

On 10 November 2026, OpenAI launched Businesses in ChatGPT, a beta that lets companies claim and manage their profile inside ChatGPT. OpenAI aims it at the 1.2 billion people it says use ChatGPT each week. If you run a business in Australia, you have probably asked one question since: can I claim my business in ChatGPT? The honest answer is “maybe”. It depends on your business type and where you are. This post covers what Businesses in ChatGPT offers, what is not available yet, and what you can do this week. It is a beta, so details may change. We also tried to claim E-Web Marketing’s own profile, and you can see what happened below.

What are Businesses in ChatGPT?

Businesses in ChatGPT is a set of tools built around a dashboard called Business Hub. You open it from the ChatGPT sidebar. It has three main parts:
  • Claim and verify. Prove the business is yours, then correct the details ChatGPT shows about it.
  • Product feeds. Add products with pricing and availability. Shopify merchants can connect their store.
  • See mentions, website clicks and discovery topics, which are themes in conversations where your website was cited.
Insights are totals only. They appear once activity passes a threshold, and OpenAI does not share individual chats with businesses. Eligible US online stores and online service businesses can also build a Business Agent. That is a chat assistant that answers customer questions about what you sell. One warning: claiming does not rank you higher. OpenAI says a claimed profile does not guarantee more visibility.

How to claim your business in ChatGPT, step by step

Published setup guides, which follow OpenAI’s help centre, describe the process like this:
  1. Sign in and open Business Hub. It sits in the ChatGPT sidebar.
  2. Find your business. Search by name and pick the matching listing.
  3. Choose a verification method. Depending on your business, you may see business phone, business email, a website domain record (DNS) or Shopify.
  4. Wait for OpenAI’s review. OpenAI emails you a decision or asks for more information.
  5. Pass the Persona identity check. Until it is approved, you cannot publish changes, add a product feed or see insights.
  6. Fill in your profile. Add your website, description, category and logo. OpenAI reviews each change before it goes live.
The verified badge on a profile appears only after the identity check, not after the claim. We reached a waitlist before verification, so we have not tested steps 3 to 6 ourselves.

Can Australian businesses claim a profile today?

Possibly, but it is not clear for every business. OpenAI says eligible businesses can claim a profile wherever ChatGPT is available. Setup guidance adds that access depends on location, business type and supported verification.
What you want Who can get it today The catch
Claim a profile Eligible businesses where ChatGPT is available and verification is supported Local stores and restaurants can claim only an existing US listing, for now
Edit your profile, add a feed, see insights Anyone whose claim is approved The Persona identity check must pass first
Build a Business Agent Eligible US online stores and online service businesses US only in the beta
In plain terms: an Australian business with a website may be able to start a claim. A local shop, clinic or restaurant outside the US may not be able to yet. Our own test ended on a waitlist, and one report says at least one other owner outside the US was waitlisted on launch day. Guides say OpenAI lists no supported countries, so the only way to know is to try.

What does it cost to claim your business in ChatGPT?

Nothing, as far as launch reports show. Business Hub and Business Agents are reported as free at launch, and OpenAI has not ruled out charging later.
Item Cost today Note
Claiming a profile Free (reported) Needs a business website
Business Agent Free (reported) US online businesses only
ChatGPT ads Paid, separate product Does not change ChatGPT’s independent answers
Your time Not priced here Verification, the ID check and profile clean-up
We have not seen published prices for anything beyond this, so we have not guessed any. Be wary of anyone selling a “guaranteed ChatGPT listing”. Claiming is free, and it does not buy a better position.

Common mistakes with Businesses in ChatGPT

  • Expecting a ranking boost. A claimed profile gives you control over your details. It does not guarantee more visibility.
  • Ignoring your website. Guides report that sites blocking OpenAI’s search crawler, OAI-SearchBot, are not shown in ChatGPT search answers.
  • Letting your details drift. Your name, address, phone number and hours should match on your website and every listing you control.
  • Judging results in week one. A blank number in insights does not mean zero. It can mean activity has not reached the reporting threshold yet.
  • Waiting for a perfect moment. The beta will change. A tidy website and consistent listings help you whatever OpenAI decides next.

What happened when we tried to claim E-Web Marketing in ChatGPT

We tested the process on our own business. Here is what we saw, step by step.
  1. Landing page. We opened OpenAI’s Businesses in ChatGPT page and clicked Claim your business.
  2. We typed “E-Web Marketing”. ChatGPT already had a listing for our Chatswood address. It also offered a “Create ’E-Web Marketing’” option.
  3. Claim window. It listed three benefits: see how often the business is mentioned in ChatGPT conversations, add products and keep details up to date, and let a business agent answer questions with context you control. It also said we would need to verify that we are authorised to represent the business.
  4. After we pressed Get started, ChatGPT told us we were on the waitlist and would email us when we could continue.
Businesses in ChatGPT

What this tells us. An existing Australian listing can be found, and a claim can be started. Then you may hit a waitlist, as we did. That stopped us before verification, the identity check and insights. The screen did not say how long the wait is or who gets in first, so we will not guess. The claim window also mentions a business agent, even though launch reports say agents are US only for now.

E-Web Marketing began in 1988 as a one-man operation in a garage. Our About page says we have since helped around 3,000 organisations grow online. We already run ChatGPT ad campaigns for Australian clients, and we have written plain-English guides on what ChatGPT ads are and what they cost in Australia.

OpenAI says ads never influence ChatGPT’s organic answers. Claiming a profile works the same way: it gives you control over your details, not a better position.

We work mostly with trades, medical, dental, real estate and professional services clients across Sydney and Australia. Those are local service businesses, so this test matters to them.

What to do now

You do not need to wait for OpenAI to widen the beta. Start with the parts you control:

  1. Check your basics. Make your name, address, phone and hours identical everywhere. Our guide to why citations matter explains how.
  2. Look at your robots.txt file. Make sure it allows OAI-SearchBot.
  3. Tidy your Google profile. A complete Google Business Profile gives every search tool a clean source.
  4. Ask ChatGPT your customers’ questions. Note who it names. Repeat monthly, because answers change.
  5. Try the claim. Search for your business on OpenAI’s Businesses in ChatGPT page and press Claim your business. If you hit a waitlist, as we did, ChatGPT says it will email you when you can continue.

If you would like a hand, our GEO and AI SEO work covers this kind of clean-up. We can check whether your business is eligible to claim a profile and review the details ChatGPT is likely to draw on. We cannot promise ChatGPT will recommend you, and nobody honestly can.

Talk to the E-Web Marketing team about your business.

Businesses in ChatGPT: Frequently Asked Questions

Can I claim my business in ChatGPT in Australia? Maybe. OpenAI says eligible businesses can claim a profile wherever ChatGPT is available, but local stores and restaurants can currently claim only an existing US listing. When we tried it for E-Web Marketing, we found our existing listing and ended on a waitlist. Try the claim to see what you get.

Is it free? Reports say Business Hub is free at launch. OpenAI has not ruled out charging later.

Will claiming make ChatGPT recommend me more often? No. OpenAI says a claimed profile does not guarantee more visibility.

Do I need a website? Published guides say OpenAI currently asks for a business website from anyone claiming a listing.

Can an agency manage my profile? The admin who claims the business can add teammates and give an agency access in Business Hub. Do not share your personal claim invitation.

Can I see what people asked ChatGPT about my business? No. Insights show mentions, website clicks and discovery topics. They never show individual prompts or chats.

Does it replace Google Business Profile? No. They are separate listings. Keep both accurate and consistent.

Sources

Scroll to Top