Impressive Wardrobes has been a leading supplier of built-in wardrobes and storage systems for over 20 years in Sydney.

• Industry: Built-in Wardbrobes
• Digital Services: SEO PPC with Google Ads
• Revenue: Nearly doubled

Impressive Wardrobes were seeing a continuous drop in organic rankings and traffic, before they signed up with us. Their previous agency was running Google Ads with a CPA of more than $100, but they were attracting a low number of leads and couldn’t justify the time their sales team was putting in.

• SEO audit to optimise their website according to best practices (this created an immediate boost to traffic and rankings).
• Optimised onsite factors to increase organic visibility and rankings.
• Improved offsite factors and created a backlink strategy to increase organic traffic.
• Managed the paid campaigns, starting with a “call ads” focused campaign for Google Ads.
• Generated amazing results from our Facebook lead form campaigns.
• SEO migration for a new website.

What was the outcome?

• Average lead generation for the last six months: 11 a day
• Fulfilled the sales team quota
• Saved the client money on paid campaigns: average CPA dropped from over $100 to between $16 and $20 (a reduction of 80 to 84%).
• Significantly increased leads across paid and organic channels
• Stronger ROI
• Maintained rankings across high-volume and relevant keywords
• Improved SEO results during the website transition (there’s normally an expected fall in results during migration, but the opposite occurred)

• Paid Conversion up by 120%
• New Users – up by 20%
• Cost per Lead – $12
• Social Traffic and Exposure up by 100%